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Joel Danziger shares how the underground collective was more than just a record label, and created a safe haven for LGBTQIA+ communities. After ten years, the esoteric London music label helmed by A.G. Cook announced that would be the last year of new music releases. Alexander Guy Cook (born 23 August ) is an English record producer.

He first became known as founder of the influential record label PC Music in ; its signees included Hannah Diamond, GFOTY, Danny L Harle and Felicita. [3]. Just an observation, but I've noticed that there seems to be a high proportion of LGBT artists making music in the PCMusic-adjacent genre. Examples: SOPHIE, Quay Dash, Dorian Electra, Kim Petras, Ayesha Erotica, Gecs, Brooke Candy, That Kid, etc.

I'm sure I'm missing some. Is this coincidence or is there a reason for it?. A.G. Cook cuts a pretty intimidating figure when NME speaks to him from New York. The founder of PC Music is prone to uninterrupted monologues that pinball between music, history, art, and. PC Music's Sophie and A. G. Cook sit down for a rare interview about gender, satire and working with Madonna.

My email address is e dot c dot k dot spencer at bham dot ac dot uk. Having surveyed and ruminated on the critiques of the term from the early-to-mids, Phillips decides to use it anyway in her study of androcentric shitposting and target trolling. However, I want to suggest that we also need to think about a horizontal axis if we are to bring our present situation into focus and think about alternative ways in which the concept of subculture can be redeployed.

Subcultural theory fell out of fashion in different political circumstances to those of today. Though necessarily reductive, it is possible to identify two main belligerents in the culture wars, which are fought both in plain sight through mainstream news outlets, television programmes, Twitter feuds and in less visible or relatively closed online spaces subreddits, Discord servers, Facebook groups, and so on.

On the one hand, we have a right-wing populist alliance that somehow holds together despite consisting of disparate forces with seemingly contrasting priorities. Traditionalism, nationalism, threatened or toxic masculinity, and racism whether colour-blind or explicitly white supremacist are themes that characterise this first belligerent, but it is also possible to identify a more straightforward and less extreme form of hostility that holds the alliance together through a common enemy.

Nagle In the case study that follows, I consider an inverted version of this comparison. How do net-native musical constellations align themselves with one belligerent in the culture wars? From this perspective, the appleguil. A key question emerges: does the case of appleguil. Having entertained the possibility of this updated subcultural reading, I close by suggesting that it is better to use a term that is associated with present hostilities in order to account for the sociocultural and temporal dimensions of appleguil.

Introducing appleguil. Cook, founder of the PC Music label. Discord is a fascinating social web platform that deserves a whole blog post of its own, but two aspects should be highlighted here by way of introduction. These YouTube uploads portray distinctive Discord stereotypes: incels, overweight male moderators, various kinds of ography and anime, edgy paedophilia jokes, simping, gaming lore, and so on.

These representations of Discord also emphasise the significance of server rules and the high frequency of bans issued to users by moderators. However, a second, media-centric assessment encourages us to acknowledge that Discord also played host to very different kinds of users during the early stages of the pandemic because its infrastructure was set up in such a way as to benefit from the mass migration online in March musch like Zoom and Twitch.

More specifically, Discord became a popular base for many music-orientated activities. This musical turn towards Discord may well have been due to its architecture, since the platform combines a thread structure reminiscent of Reddit or Slack with FTP File Transfer Protocol , VoiP Voice over internet Protocol , and integration with Twitch to facilitate livestreaming and instant reaction chatter. Although Discord is a trending platform that is increasingly associated with the pandemic, the retro Welcome Page encountered prior to entering appleguil.

Upon entering the server proper, one encounters a list of appleguil. Among the text channels, we are privy to names that relate to specific tracks from A. The full stream available here comprises over four and a half hours of amateur content, and guild members were encouraged to vote for their favourite band using bandstand-vote.

Figure 1: Screenshots of the Channels List in appleguil. Given the sheer variety of music hosted via appleguil. How exactly does the PC Music phenomenon hold together and how might we theorise its socio-aesthetic grounding? If we were to focus on the aesthetic end of this socio-aesthetic continuum, we might draw attention to the prolific use of extreme vocals in this music especially autotuned vocals , though this is not to say that more conventional vocal takes or instrumental tracks do not feature prominently.

Yet the vague and convoluted character of the previous two sentences reveal that an attempt to define this musical phenomenon in primarily musical terms is fraught with difficulty.

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Before proceeding with a subcultural analysis of the case study, two other theoretical possibilities must first be entertained. Scene, Genre, or Subculture? Could we conceive of appleguil.